.jpg)
Demand generation is an essential part of our access strategy
Low awareness of health issues is often a problem in low- and middle-income countries. It is insufficient to merely supply affordable medicines. Health education through a better-trained health workforce is key in increasing health-seeking behaviours.
Our innovative model to engage residents in emerging markets
We train health workers and key healthcare providers and collect data to understand community needs. We then run large scale events and targeted engagements at community or health facility level, depending on the nature of the health area we are focusing on.
Health interventions aligned with our partners' goals
Using our existing datasets in each community, we run education and screening events, and target residents who are most at risk of specific health diseases. We also implement custom campaigns such as evidence generation and healthcare professional training.
By increasing health literacy and health-seeking behaviours, we strengthen the local health ecosystem from within, creating self-sustaining demand in the long run.
